Question

Carrie enjoyed observing wildlife in natural habitats. She wanted to be able to hide at a distance but observe wildlife close up in a variety of circumstances. She visited five different outdoors shops and tried using several different pairs of binoculars. She liked the feel and features of the Nikon 7576 MONARCH 5 and decided to purchase it. What two levels of the product levels model did Carrie experience in this process?

Answer 1

Answer: 1. The core benefit

2. Expected product

Explanation:

Product Levels model indicates the degree to which certain products and services meet the expectations of customers. There are basically five product levels models which include; Core benefit, Generic product, Expected product, Augmented product, and Potential product.

The two product levels model Carrie experienced in her purchase of the Nikon 7576, and Monarch 5 are;

a. The core benefit: A product meets the core benefit when it meets the needs of the customer. The two products purchased by Carrie satisfy her basic need of binoculars that would enable her to observe wildlife from a distance.

b. Expected Product: This is factored when the product features meets the expectation of the customer. In Carrie's case, she liked the feel and features of these devices and this implies that they met her expectations.