Question

Cost pressure from international competitors pushes companies toward greater scale and efficiency. But some products must also meet local customer needs. Preference for soap scents, for example, differs by country and region. Global soap manufacturers therefore try to balance these pressures with a...a. transnational strategyb. multidomestic strategyc. standardized strategy

Answer 1

Answer:

Transnational strategy

Explanation:

There is a difference in global approach and Transnational approach.

In global approach, one product is sold and promoted the same way across all channels and location. While in the case of Transnational strategy, it is more like a customized or personalized approach to sell products to a particular targeted audience.

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