Question

Imagine that Eveready has developed solar rechargeable batteries that cost only slightly more to produce than the rechargeable batteries currently available. These solar batteries can be recharged by sunlight up to five times, after which they are to be discarded. Unfortunately, the production process cannot be patented, so competitors could enter the market within a year. Which of the following is the best description of the product life cycle of this product?
a. Long, level beginning, and rapid ascent
b. High initial sales followed by slow decline
c. High introductory sales followed by rapid decline
d. Rapid growth followed by rapid decline
e. Moderately slow introduction, followed by modest growth, gradually leveling off

Answer 1

Answer: Moderately slow introduction, followed by modest growth, gradually leveling off

Explanation:

The product life cycle is the time a product takes from the introduction stage to the decline stage when it's off the market.

Based on the above scenario, the product life cycle of this product will be moderately slow introduction, followed by modest growth, gradually leveling.

This is because since it's a new product, there will be a slow introduction as people will just be getting used to the product, then as customers begin to buy the product and it's brand becomes known, there'll be a modest growth before it levels off.