Question

Randy owns a shoe company and recently retooled his company's marketing mix strategy. His new target market is wealthy, craftsman-quality-seeking younger individuals. He has hired more craftsmen in his factory, purchased premium materials to construct high-quality shoes and will distribute the shoes through Nordstroms, Zappos, and his own website. Shoe prices now begin at $500 and up. What promotion strategy would support the rest of his marketing mix decisions?

Answer 1

Answer:

C- Partner with a young celebrity

Explanation:

Answer 2

Answer:

To partner with a well connected socialite and older couple to endorse in his brand.

Explanation:

As Randy owns the shoe company, he has the right to change and decide the marketing strategies and also the mixes for the brand. He decides to fully change the market targeted for his brand. He now starts to focus on the old and wealthy skilled craftsman who seeks only quality. Thus now he needs to advance and take forward his new marketing mix, and target his new market. So, one of the best way or strategy is that he can use to support of his marketing mix is to make and ask an older and well connected and known socialite couple, of his partner,  to endorse and to promote his brand of his company in the market or even in the society. This will help him promote his new exclusive shoes collection and also he can target the old wealthy seekers easily.