The correct answer to this open question is the following.
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Fragmentation is notorious for the number of spectators who watch TV or comedy shows. The comparison is between "The Cosby Show" during the 1980s and "Two And A Half Men" in the 2010s.
"The Cosby Show" had an average audience of 30 million. A total success. "Two And A Half Men" had an average audience of 15 million, and for today's standards, it was a success.
Fragmentation has resulted in the diversification of people's tastes, culture, preferences, likes, and dislikes. This has had a direct impact on the numerous shows that have been produced to satisfy every market niche. That is why, today we can see advertisings for many kinds of shows, different audiences, different topics, genres, and situations.
