I whould say A I could be wrong but I think I am right if you feel I am messing with you can report me.
Utilitarian must mean useful and practical.
As you can see in the excerpt above, it says that writers such as Franklin, Paine, Jefferson, and their contemporaries, wrote fiction which served a particular purpose, as opposed to other writers who only wanted to entertain the masses. So, their purpose was not to entertain, therefore <em>fun oriented </em>is wrong here.
It would be words like "precision" and "deliberateness"