Answer:
A key performance indicator of the customer perspective in a balanced scorecard is option C. number of repeat customers
Explanation:
A Key Performance Indicator (KPI) is a measurable value used to demonstrate how effectively a company is achieving key business objectives.
Organizations use KPIs to analyze their success rate.
The customer perspective within the balanced score card enables organizations to target the market segments to prioritize. Once they have done that, they focus developing strategies that maximizes customers’ utility and bring sin good profit to the organization.
Before now, Balanced Scorecard tilted towards product performance and technology innovation to be the backbones of business success. However, customer behavioral trends have gradually emphasized the necessity for understanding what customers need.
Therefore the number of repeat customers is a KPI of the customer perspective in a balanced score card.
Answer:
Secondary data technique is not perfect for marketing research
Explanation:
The secondary method is useful, as it is difficult to perform or conduct a new survey. More, importantly using secondary data technique in marketing research is not an ideal method, because the data may be inaccurate or outdated. The pharmaceutical company was performing marketing research, and usually, the availability of new marketing data is challenging to get from secondary sources.
Answer:
A) Core Competency
Explanation:
Core Competency
Core competency refers to an organisation's strategic advantage over its competitors, it means the capabilities and the resources that a business must find, cultivate and explore in order to have an advantage over its competitors in the same line of business.
In order for an activity to be defined as a business' core competence, that activity must be unique, making it difficult for others to re-produce an it must also produce a unique level of benefit or value for the consumers of the product.
Since the car parts company has innovated a new automobile product with unique value, <u>It has cultivated and explored its core competency </u>
It is called "Remote Journaling."
Answer:
Option D
Explanation:
In simple words, moral hazard refers to the situation when an individual do not act with full responsibility due to the fact that any loss from their behavior will be borne by some third party.
Thus, by assessing the employees before employment by a test will help to decide the employer if the individual is worthy of the job or not. Thus, efficient employees will be selected and less mistakes will occur.
