B employ pesonnel at stores only to greet customers randomly through emails
When the great depression of the 1930s was taking place, President Roosevelt used the radio to communicate to the Americans through plain language that explained complex issues and programmes in 30 speeches which became the "fireside chats". He touched on issues of banking, unemployment which saw millions of people renewing their hope and confidence.
What options are there, I don't know this stuff right off the bat.