Answer:
If the number of male and female buyers is the same, then the best pricing strategy is to offer 2 different microwaves (option 3). One simple and cheap microwave for men and one with auto-defrost for women.
Explanation:
If most buyers were women (significantly higher), then option 2 would be better, since $121 per microwave is a much higher price and even though total sales numbers may not be maximized, profits will probably be maximized.
If most buyers are men, then option 1 would be probably better, depending on the proportion of male vs female buyers.
Answer:
Correct option is (C)
Explanation:
Mass customization refers to manufacturing products suited for individual needs and preferences at the same time producing huge amount of products at low cost offering value to customers.
Customers are allowed to make modifications as per their requirements in the basic model offered by the organization. So customer is free to pick the color, design and model of their choice.
Spokes bikes is therefore using mass customization.
Answer:
The correct answer is letter "C": competence.
Explanation:
American writer, educator, and psychologist Jennifer Aaker (born in 1967) is the author of the Brand Dimensions model in which she describes five (5) dimensions companies used for the marketing of their products that are related to individuals' personalities. Those personalities are:
- Sincerity:<em> characterized by honesty and cheer.
</em>
- Excitement:<em> characterized by dare, spirit, and imagination.
</em>
- <u>Competence</u>: <em>characterized by reliability, intelligence, and success.
</em>
- Sophistication: <em>characterized by the upper class, charm.
</em>
- Ruggedness:<em> characterized by being outdoorsy and tough.</em>
Answer:
B) complements
Explanation:
The cross elasticity shows a relationship between the percentage change in quantity demanded with the percentage change in the price.
In case of the substitute goods, the relation between the price and the quantity demanded is positive that means if the price of goods increased than the quantity demanded is also increased
And, In case of the complementary goods, the relation between the price and the quantity demanded is negative that means if the price of goods increased than the quantity demanded is decreased
According to the given situation, the most appropriate option is B.
