"Body composition assessment is a physical test that measures the proportion of the various components of a person's body. The human body is comprised of water, protein, fat, and minerals, but for most purposes, it is the level of fat compared to lean mass that is of interest. In general, most body composition analysis tests measure the ratio of fat to lean tissue. Body fat, or adipose tissue,
has chemical and physical properties that allow for a number of analytical methods, each with its own advantages and limitations."
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Bonita is likely to have some cheesecake because she is not used to the diet.
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I will try to make her feel comfortable by ensuring her that the information she is giving me will be treated with care.
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Brand Name
The brand name is huge – and we’re not just talking about brand equity. The way the brand name sounds and the images it evokes both impact the purchase decision. That’s why coming up with good company names is such a crucial task when launching a brand or product.
Using the mop example, would you be more likely to purchase a mop sold by the brand name Pure and Clean Solutions or Products Ltd. The first evokes strong imagery, while the latter is boring and non-descriptive – most would choose the first.
Product Placement
In physical retail environments, product placement is hugely important. You’re obviously going to see much better results if your product is on an end cap in a highly trafficked area of the store versus tucked away on the bottom shelf in a back corner. This has nothing to do with the product itself, but is totally related to location.
For ecommerce businesses, product placement looks a little different. If you’re selling on Amazon.com, then placement is all about getting your product listing on the first page or in the side bar. You’re much likelier to earn sales in these positions than if you’re hidden on the fifth or sixth page.
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