Answer:
The answer is b) describe how to create intense and active loyalty relationships with customers.
Explanation:
The resonance model refers to the nature of the consumer's relationship with the brand, and the degree of synchronization that the consumer has with the brand. It is about answering questions that serve to define as a brand/company, questions that deepen issues of how the company is perceived by the target audience and will be the differential point that will generate the correlation of mutual interests with the brand and the consumer.
Answer:
D) All of these
Explanation:
World class performance measures can be used in different functional areas, for example International Organization for Standardization (ISO) norms apply to all the functional areas of a company:
- ISO 9000 - Quality Management
- ISO 27000 - Information Security Management Systems
- ISO 14000 – Environmental Management
- ISO 31000 - Risk Management
-
ISO 50001 - Energy Management
- ISO 26000 - Social Responsibility
- ISO 28000: 2007 – Specifications for Security Management Systems for the Supply Chain
-
ISO 37001: 2016 Anti-Bribery Management Systems
- ISO 45001 – Occupational Health and Safety
- ISO 22000 – Food Management Systems
Other types of world class performance measures that are not as established and recognized as ISO norms, but are gaining momentum in modern management like World Class Manufacturing (WCM) framework focus on four main areas:
- Manufacturing competitive products: measure quality performance
- Manufacturing product mix and volume: measure cost performance
- Short lead-times and make-to-order: measure delivery performance
- New product introductions: measure flexibility performance
Answer:
Preemptive rights mean:
- existing shareholders are guaranteed an opportunity to retain their proportional share of ownership.
- management can preempt the right of shareholders to receive dividends if earnings are down.
Explanation:
Preemptive rights are a clause in an option, security or merger agreement that gives the investor the right to maintain his or her percentage ownership of a company by buying a proportionate number of shares of any future issue of the security.
In that case,
- existing shareholders are guaranteed an opportunity to retain their proportional share of ownership.
- management can preempt the right of shareholders to receive dividends if earnings are down.
Answer: Pluralistic organization
Explanation: Pluralistic organization is an organization that is made up of diverse group of people,it may include people of different race, gender, Sociocultural background and makes efforts to ensure that they maintain harmony,pluralistic organization is essential for global Integration and it is practiced by most international organization like the United Nations, World health organization and business entities.
Answer:
The correct answer is Public relations.
Explanation:
Public relations (PR) are a set of strategic communication actions coordinated and sustained over time, whose main objective is to strengthen ties with different audiences, listening to them, informing and persuading them to achieve consensus, fidelity and support in present and future actions.
A set of techniques whose objective is to establish a link between the stakeholders or target market is called public relations. Its objectives are carried out using a chain of strategic communication actions. According to the intended result, the public relations technician seeks to sell, influence, promote, mutate the image or publicize the interests of his client. For this it uses methods, theories and techniques of advertising, marketing, design, politics, psychology, sociology and journalism. It is estimated that currently 80% of the contents in the media come from the actions of a public relations.
