Question

Texas rice farmers wish to get their product into the Japanese market but are hindered by a complex maze of regulations imposed by the Japanese government. The farmers are most likely to attempt to influence which aspect of the marketing environment?a. Socioculturalb. Technologicalc. Competitived. Economice. Political

Answer 1

Answer:

The answer is: A) Sociocultural

Explanation:

The Japanese sociocultural environment is very different than the one we find in the US. Japanese population shares different values, customs, beliefs and behavior than those found in the US, even within Japanese descendants.

So Texas rice farmers must try to examine how Japanese society is structured and what are their opportunities and threats. Marketing strategies are very different, so they will need to adapt them to the Japanese culture.