Question

For its new Jeep Compass, Daimler Chrysler launched a campaign targeting young, hip consumers. To reach its target, Jeep’s advertising agency used music, talking bobbleheads, and other nontraditional marketing tactics to capture consumers’ interest. The agency devised a host of bobblehead characters that represented the wide variety of potential Compass buyers. Daimler Chrysler was the _____ of the message in this communication process.

Answer 1

Answer:

sender

Explanation:

Based on the information provided it can be said that Daimler Chrysler was the sender of the message in this communication process. This can be said because Daimler was the one who launched the campaign that was used to target these consumers and garner their interest towards the product they are selling.