Answer: True
Explanation:
The Marketing Control Statement is quite beneficial to marketers as it avoids fixed costs and shows them the variable and programmed costs both of which can be controlled. This enables them to know what they need to and can change in a way that they can come up with an optimal marketing mix to ensure profitability.
It is also a very uncomplicated statement to prepare which further ingratiates it to marketers who would like to avoid all the jargon of income statements.
Answer:
IMC
a.True
Explanation:
The coordination of all distributive activities is a just part of the integrated marketing communication that is IMC, as it tries to offer seamless consumer experience. For instance, if Company XYZ fails to provide the right product in the right place and at the right time for consumers, then the essence of its IMC is lost.
IMC means Integrated Marketing Communication. It is a marketing communication approach that integrates many components for marketing communication effectiveness. The foundation component ensures that IMC approach provides the right products in the right place and at the right time for consumers. IMC also integrates the corporate culture, with a focus on branding and customer satisfaction.
Since IMC aims to increase sales and profits, sharpen the brand's competitive advantage, and achieve brand loyalty, it means that the goals cannot be achieved when Company XYZ's distribution channel offers empty promises by not putting the right XYZ product in the right place and at the right time for consumers.
Answer:
Among the strategies Sam could use are:
loyalty programs, advertising in different ways and change of location.
Explanation:
Loyalty programs are widely used today, through them the merchant makes sure to obtain customer loyalty to the company.
This program works by rewarding its customers for their purchases, this produces in the customer a sense of loyalty to the trade, thus ensuring a permanent buyer and maintaining the sales margins in the company. In Sam's case, he should reward his regular customers with an incentive, for example, a free drink or a coupon.
Advertising is a tool that has been used since the beginning of companies with the difference that now there are various ways of advertising, for example, Sam could use social media to promote his business and his promotions, he could also use "word of mouth" advertising with their clients to advertise themselves, you can also distribute flyers.
And lastly, Sam may consider that if the other strategies don't work, what he could do is move their business and find a place where he doesn't have competitors.
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<em>I hope this information can help you.</em>
Answer:
10.14
Explanation:
Velocity of money measures the rate at which money changes hands or is exchanged in an economy.
Velocity = (Price × aggreagrate income) / money supply
(1.69 × $15000) / $2500 = 10.14
