Question

One recurring problem in supply chain management is when information about the demand for a product gets distorted as it passes from one entity to the next across the supply chain. What is this​ called

Answer 1

Answer: Bullwhip Effect

Explanation:

The Bullwhip Effect occurs as a result of changes in the original information about the demand of a product as the information passes across the supply chain.

In the Bullwhip Effect small changes at the customers end of the supply chain leads to large variation in the manufacturing end of the chain.