Question

The brand resonance model Select one: a. traces the value creation process for brands b. describes how to create intense, active loyalty relationships with customers c. describes how to guide integrated marketing to maximize competitive advantages d. defines brand equity responsibilities

Answer 1

Answer:

The answer is b) describe how to create intense and active loyalty relationships with customers.

Explanation:

The resonance model refers to the nature of the consumer's relationship with the brand, and the degree of synchronization that the consumer has with the brand. It is about answering questions that serve to define as a brand/company, questions that deepen issues of how the company is perceived by the target audience and will be the differential point that will generate the correlation of mutual interests with the brand and the consumer.