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Igoryamba
2 years ago
10

The brand resonance model Select one: a. traces the value creation process for brands b. describes how to create intense, active

loyalty relationships with customers c. describes how to guide integrated marketing to maximize competitive advantages d. defines brand equity responsibilities
Business
1 answer:
Vitek1552 [10]2 years ago
7 0

Answer:

The answer is b) describe how to create intense and active loyalty relationships with customers.

Explanation:

The resonance model refers to the nature of the consumer's relationship with the brand, and the degree of synchronization that the consumer has with the brand. It is about answering questions that serve to define as a brand/company, questions that deepen issues of how the company is perceived by the target audience and will be the differential point that will generate the correlation of mutual interests with the brand and the consumer.

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On January 1, you sold short one round lot (that is, 100 shares) of Lowe's stock at $27.70 per share. On March 1, a dividend of
klio [65]

Explanation:

The calculation is shown below:

a. The proceeds from the short sale (net of commission) is

= Number of shares short sold x (price of short sale - commission paid per share)

= 100 shares x ($27.70 - 0.25)

= $2,745

b. The dividend payment is

= Number of shares × dividend per share

= 100 shares × $3.30

= $330

c. Value of an account is

= Proceeds from short sale, commission net -  dividend paid - cost including commission

where,

Cost including commission is

= Number of shares short sold x (price of buying stock + commission paid per share)

= 100 shares × ($22 + 0.25)

= $2,225

So, the value of an account is

= $2,745 - $330 - $2,225

= $190

5 0
2 years ago
Washington Inc. issued $705,000 of 6%, 20-year bonds at 98 on January 1, 2009. Through January 1, 2017, Washington amortized $8,
Mashcka [7]

Answer:D.$14,100 gain

Explanation:

The par value of a bond is $100 when it's issued below the price it's issued at a discount which is a loss to the firm and when it's issued above the par value, it's issued at a premium which is a gain.

The issue of $705,000 means 7050 numbers were issued and retiring it $102 means at a premium of $2 per bond and a total of N14,100 gain.

7 0
2 years ago
DAA's stock is selling for $15 per share. The firm's income, assets, and stock price have been growing at an annual 15 percent r
DaniilM [7]

Answer:

This question is incomplete since the required return is not pasted here. I checked on the web and found similar question with the firm's required rate of return is 18 percent. You can use this to solve the question as follows.

Explanation:

Use Dividend Discount Model (DDM) to find the intrinsic value of the stock.

Find the present value of dividends

D3 = 2

PV(of D3) = 2/(1.18^3) = 1.2173

D4 = D3(1+g) = 2(1+0.06) = 2.12

PV(of D4) = \frac{\frac{2.12}{0.18-0.06} }{1.18^{3} }

PV (of D4) = 17.6667/ 1.6430 = 10.7527

Next, sum up the present values ;

= 1.2173 + 10.7527

= $11.97

Therefore, DAA's stock is currently overpriced ,so you should not buy it since it is only valued at $11.97 and not $15.

6 0
2 years ago
When Claire purchased her new cell phone, she was offered an opportunity to purchase a car charger and a cover together at a red
IgorLugansk [536]

Answer:

Price bundling strategy

Explanation:

Price bundling in business means combining several products or services into a single comprehensive package for an all-inclusive price that is reduced. Now Despite the fact that the items are sold for discounted prices, the benefit of price bundling is that it can increase profits because it promotes the purchase of more than one item. This is the strategy the cell phone provider used when Claire was purchasing her cell phone.

7 0
1 year ago
Read 2 more answers
If Wesley Corporation has 80,000 shares of common stock authorized. 50,000 shares of common stock issued, and holds 12,000 share
Vesna [10]

Answer: E. 18,000

Explanation:

Wesley Corporation has 80,000 shares of common stock authorized. This the total amount of common stock that is available for sale by the company.

Only 50,000 shares of common stock were issued and 12,000 shares of common stock as held as treasury stock.

Then the total number of outstanding shares of Wesley Corporation amounts to 80,000 - 50,000 - 12,000 = 18,000

5 0
2 years ago
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