Question

BlackBerry, which gained significant market share in the early 2000s in the business, government, and consumer markets, lost market share because ______. a. demand for smartphones declined b. competitors offered phones with better designs and more features c. competitors lowered prices to undercut BlackBerry d. all of these

Answer 1

Answer:

The correct answer is letter "B": competitors offered phones with better designs and more features.

Explanation:

Blackberry Ltd., is a Canadian company well-known for its mobile devices that had a peak in sales during 2011. In that year Blackberry reported $19,907 million in revenue. However, the spread of full touch screen phones by Apple and Android pushed Blackberry down the road.  

In 2019 Blackberry reported $904 million in revenue. Most alleged the firm's failure relies on using the qwerty keyboard in their devices while most leading mobile phones do not implement them anymore. Therefore, Blackberry failed because competitors started to offer phones with enhanced designs and features.

Answer 2

BlackBerry, which gained significant market share in the early 2000s in the business, government, and consumer markets, lost market share because "competitors offered phones with better designs and more features".

Option: B

Explanation:

The causes BlackBerry struggled are:

• They were unable to innovate quickly enough. Apple and all the Android phone manufacturers released their phones with new operating system and physical shapes.
• That was a major disruption in the market for cell phones and BlackBerry did not follow.

The company after Chen took over BlackBerry in late 2013 to concentrate more on apps. In 2016, the team stopped manufacturing its own branded phones and is now depending on suppliers to do so. The organization now provides a lot of its software and services revenues, as well as licensing, to big corporations.