Answer: Create a new domestic product for their new market.
Explanation:
In order for Fun Food Inc to break into the new country market they need to form a new product that would seem domestic to the consumers in the new country they intend to sell to. This new product would attract the consumers attention in that country as it would act as alternative to the other snacks that they are used to consuming.
Answer:
D) selling agent.
Explanation:
Sine Fahad's company never obtains title for the goods that they sell, they are acting like a selling agent. They are very similar to a commission merchant except that Fahad's company is also responsible for the marketing functions of Celextron.
There are several types of sales agents and distributors, it all depends on certain details about how they work:
- a manufacturer's agent work directly for the manufacturing firm, in this case it would have been Celextron.
- a sales branch is a company owned by Celextron.
- a full service wholesaler obtains title of the goods.
Answer:
I'm not completely what the correct answer is
Answer:
Which of the following statements about brand names is true?
- 1. Brand names give the seller an incentive to provide consistently high-quality products and services in order to protect the reputation of the brand.
Options 2 and 3 are wrong:
2. Brand names are always economically wasteful since they dupe consumers into buying more expensive goods and services that are no different from generic versions.
⇒ FALSE, just because a product has a certain brand it doesn't make it better and therefore more expensive. There are brands that consumers associate with luxury and expensive products, while there are other brands that consumers recognize while not necessarily being more expensive than others, e.g Coke.
3. It is always rational to prefer brand names over generic substitutes.
⇒ FALSE, it depends on the type of product. Generic medicines as just as effective as banded medicines.
Read the following example and determine whether it illustrates a common critique or defense of advertising.
- This illustrates a common <u>CRITIQUE</u> of advertising. This ad targets young people that are susceptible to believing exaggerated or materialistic aspects of a product that cannot be proven correct or wrong.
