Answer: Relational
Explanation: Relational orientation is a term in marketing where a marketer or producer identify the need of its customers or consumers and make available products that will meet their need and help to build a good relationship with the consumers or customer. This term is used by most multinationals like Apple etc to build brand loyalty and maintain a good market share.
Answer:
A. Take $1 million now.
Explanation:
A. If we take $1 million now the present value of the money is $1 million.
B. If we choose to take $1.2 million paid out over 3 years then present value will at 10% will be;
$300,000 + $300,000 / 1.2 + $300,000/ 1.44 + $300,000 / 1.728
$300,000 + $250,000 + $208,000+ $173,611 = $931,944
The present value of option B is less than present value of option A. We should select option A and take $1 million now.
Answer:After-tax cost of debt capital = 4.78%
Explanation:
Cost of debt (After-tax):
= 
(1 – tax rate)
Where,
= After tax cost of debt
F = Floatation cost
= Net proceeds
Net proceeds = Bond face value ± Premium or Discount
Net proceeds: $ 1000 - $ 15 = $ 985
Flotation cost = $ 36
Tax rate 34% or 0.34
Hence, after tax cost of debt = 
(1 - 0.34)
= 4.778 % (approx.)
i.e. 4.78%
Answer:
The answer is C. link the advertisements to online promotions.
Explanation:
Now lets take a look at it one by one and see why C is the answer.
As in option A, she can ask a few friends whether they've seen the ad or not, but their replies would not accurately show the success of the promotion strategy.
In Option B, it take some time to measure the results and the quarterly sales numbers can be influenced by many factors and may not reflect the impact of this specific promotional campaign.
Option D is irrelevant, Elise's company sales and the sales of the newspapers are not related. So we can not take this as an answer.
Option C however is very applicable. If you link the advertisements to online promotions, when those who read the news paper comes to check the online promotion, we can see how well has the ad performed based on the number of online enrollments of the readers.
Answer: Option A and B
Explanation: The given case relates to the law of supply.
As per the law of supply, the price and the quantity supplied of a good or service are positively related to each other. However there are other factors also which affects the demand such as the cost of production.
If the price of a commodity rises or its cost of production decreases then the profit margin of it increases for the supplier. This increased margin works as an incentive to produce and supply more to the market.
Hence the correct option is A and B.
