Question

Betty's Blossoms Nursery's social media presence has taken the company a step in the right direction toward building relationships with its customers. Betty posts her weekly recommendations to followers and even provides supplier sources for all kinds of rare and hard to find plants and shrubs. Customers provide other customers with reviews and comments about various plants they purchased through Betty's Blossoms and can message Betty's team with any questions or comments. As an extension of customer relationship management, this company is practicing
A. production management (PM).
B. processing customer relationships (PCR).
C. customer-management relationship (CMR).
D. psychological-managed relationship (PMR).

Answer 1

Answer:

C) customer-management relationship (CMR).

Explanation:

Customer managed relationship (CMR) is an evolution of customer relationship management (CRM), it is like the next step. The company (Betty's Blossoms Nursery) will use software and other internet resources (specially social media) to engage customers into taking action and managing their relationship with the company. CMR focuses on social media and their relationship with their customers, and encourages customers to actively participate in their activities.

Answer 2

Answer:

The answer to this question is option C. customer-management relationship (CMR).

Explanation:

Based on the explanation above, the company is practicing customer management relationship    

Hence the answer is C. customer-management relationship (CMR).