Question

The diagnostic role of marketing research includes gathering and presenting factual statements.a. trueb. false

Answer 1

Answer:

A) true

Explanation:

Every type of research must be based on true facts and they must be properly presented. Even if you are carrying out surveys, you decide what to look for based on something real and concrete.

Marketing research involves planning, collecting and analyzing relevant information that can be useful for making marketing decisions. Marketing research can be used to predict how sales will go if some type of action is taken, but it must always rely on factual statements, e.g. approximate market size, prices of competing products, etc.

Answer 2

Answer:

False

Explanation:

The diagnostic role of marketing research includes explaining the data and information gathered. The diagnostic role of marketing research team helps in discovering the interrelation between the variables of data and information gathered to draw a meaningful conclusions. So it is incorrect to say that diagnostic function includes the gathering and presenting of factual data that is a reliable resource. In fact it is diagnosis of interrelations among the data extracted to draw informed decisions. Hence the statement is incorrect.