Question

Bypassing regular sales channels in favor of Internet retailing can have strong appeal if it A. D) includes partnering rather than competing with existing distributors. B. E) consists of a significant social media component that creates channel conflict with dealers. C. C) offers lower margins resulting in higher selling prices to end users. D. B) provides a relative cost disadvantage over rivals. E. A) raises distribution costs and ignores channel conflicts.

Answer 1

Answer:

Option A.

Includes partnering rather than competing with existing distributors

Explanation:

Through internet retailing, a business can partner with other distributors and enlist the products of the distributors on their website along side their products.They can charge a fee for each product sold via their platform, which can serve as additional revenue to the business, without much extra costs. This is because the platform is already available.

This is the business model that companies such as Amazon apply. They enlist products of other businesses on their online platform, sell them and make some profit for themselves.

This is what gives internet retailing a strong appeal.