Question

1. Why have OpenTable competitors had a difficult time competing against OpenTable? 2. What characteristics of the restaurant market make it difficult for a reservation system to work? 3. How did OpenTable change its marketing strategy to succeed? 4. Why would restaurants find the SaaS model very attractive?

Answer 1

Answer:

The answer to the question are listed in the explanation section below

Explanation:

The following number of question is explained below:

• A thousands of restaurants use open table to allow their online bookings capability which is a right choice as open table is a well respected and as well large international company in the industry.

• Restaurants have moved  from open table to the competition, for the following reasons such as retain customers,first class technology., comparable online booking, save money.

• Open table now has a real competition in the form of Eveve, which  allows line reservation system for restaurants.

• SAAS model: Software as a service (POS) system.  restaurant owners find it attractive because of the loud based solution,Lower initial and maintenance costs,easy upgrades, and lower learning curve