Question

Fast Fine Foods markets some of its products to consumers looking for simple, quick meals. Fast Fine Foods also offers another line of products targeted to people interested in low-fat, high-nutrition foods. The company's strategy of dividing the market into groups that want similar things from the products they buy is an example of___________. A) benefit segmentation.B) demographic segmentation.C) volume segmentation.D) target segmentation.

Answer 1

Answer: (A) Benefit segmentation  

Explanation:

 The benefit segmentation is one of the type of market segmentation process in which the the market is divided into the different types of group on the basis perceived values and the similar benefits of the products.

 We can also divide or segmentation the market on the following basis that are as follows:

• Customer service
• On the basis of quality
• Performance
• Features  

 According to the given question, the Fast food is one o the type of company which uses the business strategy by dividing the market for the purpose of increases the productivity and growth of the company by using the benefit segmentation process.

 Therefore, Option (A) is correct answer.