Question

Before Kimberly Campbell opened her jiffy print store, she processed several large print jobs for local merchants for free, to demonstrate the quality of her service and to solicit feedback. Two of the merchants wrote favorable reviews of Kimberly's service, and agreed to let Kimberly post the reviews on her company's Web site. The companies that wrote the favorable reviews are referred to as ________.

Answer 1

Answer:

In this case, the answer would be Referent Accounts.

Explanation:

• In this case, couple of merchants agreed to let Kimberly publish or display the positive reviews of Kimberley's service on her company website.
• Now, these positive reviews can imply the high service quality provided by Kimberly in the market and enhance her company's market reputation and goodwill.
• Therefore, the positive reviews and feedback given by the two merchants in this case,can be used as a positive reference to attract other merchants which can induce higher customer inflow for Kimberley's business.
• Hence, these positive reviews and feedback are basically referring to the high quality service and customer satisfaction achieved by Kimberley's business which can be a factor that can potentially enhance the market share of her business.