Question

Holly owns a dance studio. To improve sales of dance classes, she is reviewing how her marketing team could update the company's online presence.
As part of the rebrand, the team listened to customer feedback and mapped customer journeys. They identified two things online customers generally struggled with: navigating the website and finding the business's contact information.
Which of the brand's touchpoints should Holly modify to help address her customer's feedback?
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Answer 1

Answer:

b. website layout

c. email marketing

Explanation:

The website layout is the layout i.e created for a website. It should be attractive to the owners and users. Moreover it should be easy to navigate it so that if anyone could access to the website he or she could easily access it without any hurdle.

The email marketing is a technique in which we can send one message to large audience in the same time. It helps in saving cost and time

According to the given situation, the online customers struggled with website navigate and to find out the contact information related to the business

So to modify and help address her customer feedback the website layout and the email marketing plays a vital role and the same is to be considered