Question

In the individual level adoption process for a low involvement good, such as a new pack of gum or candy bar, what two steps in the adoption process are often switched? Group of answer choices interest and evaluation adoption and awareness trial and adoption evaluation and trial awareness and interest

Answer 1

Answer:

evaluation and trial

Explanation:

In low involvement goods such as a new pack of gum or candy bar the evaluation and trial stages are often reversed. This is mainly due to there being very low risk for trying out a new unrecognized brand of such a product, this combined with the amount of time needed in order to evaluate other options greatly outweighs the benefit. Therefore most individuals try the product out instead of evaluating all options which isn't done for higher risk purchases.