Question

Clark is sending in a bid to the National Security Agency (NSA) for his simulation creation services to be used in the NSA’s new employee trainings. He knows that it takes six months for the decision to be rendered after going through multiple committee decision sessions. Clark is working with what type of unique influencing behavior factor for this bid?

Answer 1

Answer:

Psychological factors

Explanation:

Psychological factors: is one of the influential factors in consumer behavior, and it is a term that describes an individual’s response to a marketing message which depends on the consumers' perceptions and attitudes.

Hence, in this case, since Clark knows that it takes six months for the decision to be rendered after going through multiple committee decision sessions. Clark is working with psychology factor, because he understands his customer's perceptions and attitudes when responding to buying or marketing decision.