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hammer [34]
2 years ago
11

Assume that you are a marketing manager for a firm that markets tablet computers. Your firm introduces a new model of tablet ann

ually to replace the offering currently on the market. To ensure that your firm is planning and creating tablets that the marketplace values and will buy, you conduct periodic conjoint analysis studies. Briefly describe your planned study for this year.
Business
1 answer:
slega [8]2 years ago
4 0

Answer:

Choose the product

Select its attributes that are potentially important for the customers

Choose the value for each attribute

Choose the form in which the combination of these attributes is presented.

Explanation:

Conjoint analysis is a survey based on statistical techniques for market research. In this analysis assumptions of a product or service is broken into various attributes. Conjoint analysis aims to find value that consumer places for each attribute of the tablet before they will make a decision to purchase it. Conjoint analysis is a quantitative technique which is used for research purpose.

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At the executive board meeting, Elena presents her proposal to use nontraditional distribution channels.
enyata [817]

Answer: Message travels over channel-A

Explanation: For effective Communication, the following steps must be considered

1.Sender has an idea

2.Sender encodes message

3.Receiver decodes message

4Feedback travels to sender.

Using the appropriate marketing channels which involves transfer of products/services from producer to consumer through functions of Specialization and division of labor, one can achieve that messages pass through appropriate channels

In using non-traditional channels the use of the Internet and mail-order channels, are employed .

4 0
2 years ago
Given an optimal capital structure that is 50% debt and 50% common stock, calculate the weighted average cost of capital for the
klemol [59]

Answer:

As the WACC is more than 7.5%, option D is the correct answer.

Explanation:

The weighted average cost of capital or WACC is the cost of a firm's capital structure. To calculate the WACC, we multiply the weight of each component of the capital structure by the cost of that component. The components of capital structure can be one or all of the following namely debt, preferred stock and common stock.

The formula for WACC is,

WACC = wD * rD * (1-tax rate)  +  wP * rP  +  wE * rE

Where,

  • w represents the weight of each component
  • r represents the cost of each component
  • D, P and E represents debt, preferred stock and common stock respectively

First we need to determine the cost of debt and equity for this firm.

We use the market value of debt and thus, rate for the calculation of WACC.

The cost of debt will be its yield to maturity as it is the current rate or cost. Thus, rD will be 6%.

The cost of equity can be determined using the constant growth model of DDM 's formula for prcie today.

P0 = D0 * (1+g) / (r - g)

80 = 5 * (1+0.05) / (r - 0.05)

80 * (r - 0.05) = 5.25

80r - 4 = 5.25

80r = 5.25 + 4

r = 9.25 / 80

r = 0.115625 or 11.5625%

WACC = 0.5 * 0.06 * (1-0.3)  +  0.5 * 0.115625

WACC = 0.0788125 or 7.88125%

As the WACC is more than 7.5%, option D is the correct answer.

8 0
2 years ago
Read 2 more answers
A vacation house in Colorado is
stellarik [79]

Answer:

A vacation house in Colorado is rival in consumption and excludable.

The correct answer is C

Explanation:

A vacation house in Colorado is rival in consumption and excludable because it is a private good.

3 0
2 years ago
Whitman Company has just completed its first year of operations. The company’s absorption costing income statement for the year
SSSSS [86.1K]

Answer:

1. Preparing Contribution Income statement

Sales = 40,000 units X $42.60 =                                                $1,704,000

Less: Variable Costs

Direct Material = $11 X 40,000 =                                 $440,000

Direct Labor = $3 X 40,000 =                                      $120,000

Variable Manufacturing Overhead = $3 X 40,000 = $120,000

Variable Selling Expenses = $4 X 40,000 =                $160,000

Total Variable Costs =                                                                    ($840,000)

Contribution Margin =                                                                      $864,000

Less: Fixed Costs

Selling & Administrative =                                           $300,000

Manufacturing Overheads =                                       $196,000

Total Fixed Cost =                                                                           ($496,000)

Net Operating Income =                                                                  $368,000

2. Now we have net income as per Contribution statement = $368,000 and net income as per Absorption Costing = $404,000

This difference is because of Fixed Manufacturing Overheads

Under Absorption costing Fixed Manufacturing Overheads charged = $196,000  ÷ 49,000 units = $4 per unit X 40,000 units = $160,000 whereas in contribution statement it is charged fully.

Under absorption costing even fixed costs are charged based on the number of units produced, whereas in income statement is it charged completely irrespective of the units produced as that value is fixed and cannot be avoided on per unit basis.

Difference = $404,000 - $368,000 = $36,000

Manufacturing cost for 9,000 units (49,000 - 40,000) = at the rate of $4 = $36,000

In case cost of fixed manufacturing overhead is reduced by $36,000 then profit will be increased to $368,000 + $36,000 = $404,000 same as of absorption costing.

7 0
2 years ago
Concept check 1. 54/32 converted to a mixed number is ________. 22/32 1.6875 1/38 1 22/32 2. The product of one and four thirty-
Ipatiy [6.2K]

Questions

Concept check

1. 54/32 converted to a mixed number is ________.a) 22/32 b)1.6875 c) 1/38 d)1 22/32

2. The product of one and four thirty-seconds and twenty thirty-seconds is ________. a)1 24/32 b)45/64 c)56/32 d)720

3. One and eight thirty-seconds divided by twelve thirty-seconds is ________. a)480/1024 20/1024 3 1/3 3 40/32

4. A u.S. Treasury bond is trading at 98 and 6/32. Convert this price to its decimal form. a)98.19 b)96.63 c)9/86 d)98.06

5. What is the percentage increase if the s&p 500 index is currently trading at 1,100 and rises 55 points? a)4.5% b)5% c)55% d)5.5%

Answer:

1.d)1 22/32

2. b)45/64

3. c)3 1/3

4. a)98.19

5. b)5%

Explanation:

1. 54/32 converted to a mixed number is ________.a) 22/32 b)1.6875 c) 1/38 d)1 22/32

Mixed number is another way of writing improper fraction

54/32= 1 (54 - 32)/32

= 1 22/32

Therefore, option d) 1 22/32 is the correct option

2. The product of one and four thirty-seconds and twenty thirty-seconds is ________. a)1 24/32 b)45/64 c)56/32

d)720

One and four thirty-seconds = 1 4/32

Twenty thirty-seconds = 20/32

= 1 4/32 × 20/32

= 36/32 × 20/32

= 9/8 × 5/8

= 45/64

Therefore, option b)45/64 is the correct option

3. One and eight thirty-seconds divided by twelve thirty-seconds is ________. a)480/1024 b)20/1024 c)3 1/3 d)3 40/32

One and eight thirty-seconds = 1 8/32

Twelve thirty-seconds = 12/32

= 1 8/32 ÷ 12/32

= 40/32 ÷ 12/32

= 40/32 × 32/12

= 40/12

= 3 4/12

= 3 1/3

Therefore, option c) 3 1/3 is the correct option

4. A u.S. Treasury bond is trading at 98 and 6/32. Convert this price to its decimal form. a)98.19 b)96.63 c)9/86 d)98.06

98 and 6/32 = 98 + 6/32

We convert 6/32 to decimal

= 98 + 0.1875

= 98.1875

≈ 98.19

Therefore, Option a is the correct option

5. What is the percentage increase if the s&p 500 index is currently trading at 1,100 and rises 55 points? a)4.5% b)5% c)55% d)5.5%

Percentage increase = Increase/ Orginal amount × 100

Increase = 55 points

Original amount = 1,100

Percentage Increase = 55/1100 × 100

= 0.05 × 100

= 5%

Therefore, option b)5% is the correct option

8 0
2 years ago
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