Question

​Harley-Davidson disciples share a​ common, deeply held attraction to the brand. Harley appeals​ include: freedom,​ independence, power, and authenticity.​ Harley-Davidson doesn't just sell motorcycles. It sells​ self-expression, lifestyles,​ aspirations, and dreams. This illustrates​ core customer values

Answer 1

Answer: Brand personality

Explanation:

Brand personality is what the customers can easily relate to about a particular brand. To develop and maintain a strong brand, having a brand personality is vital.

From the question, we are informed that Harley appeals​ include freedom,​ independence, power, and authenticity and that Harley-Davidson doesn't just sell motorcycles, it sells​ self-expression, lifestyles,​ aspirations, and dreams. This illustrates brand personality.