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spin [16.1K]
2 years ago
14

Julie is working on formulating a marketing plan to increase the market share of Little Debbie Snack Cakes. According to the dis

cussion in class, which one of the following strategies would Julie find most effective as a way to increase Little Debbie's long-term market share?
a. Increase product quality
b. Increase product innovation
c. Increase advertising
d. Increase sales promotion
Business
1 answer:
Kazeer [188]2 years ago
4 0

Answer:

Correct answer:

d. Increase sales promotion

Explanation:

For Julie who owns the Little Debbie Snacks Cakes, in order for her to increase the market share of his company, there will be need for her to increase her sales promotion. <em>This would be through series of campaign which she could run like "Buy 2 get 1 FREE" or "A dozen order free delivery + gift" etc.</em>

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What is a pestle analysis for an escape room
Irina-Kira [14]

Answer:

The following information summarizes the SWOT analysis for an escape room business. SWOT stands for strengths, weaknesses, opportunities, and threats. A SWOT analysis is a method for strategic planning that evaluates these four elements as they relate to the business objectives. Every escape room business should invest time into completing a SWOT to help ensure success.

Strengths

Relatively easy entry and low capital outlay.

Unique themes

Variety of difficulty levels

Game masters trained for role-playing and excellent customer service

Location is close to customers and relatively far from competitors

Regular changes to clues and puzzles

Weaknesses

Upset customers can potentially harm both business reputations or cause collateral damage by way of online reviews.

New to the area and market

Brand not well established

Limited capital

Opportunities

Reach a customer geography not yet catered for

Growing industry and popularity of mystery rooms

Unlimited number of new themes, game, and clues

Low barriers to entry

Threats

Another new entrant or current supplier expansion could potentially hurt market share.

While we do have a backup, the website could go down for technical reasons.

Sales tied to economic growth.

Game mechanism not protected under U.S. intellectual property law

Established companies expanding into the City

Explanation:

7 0
2 years ago
1. describe the it architecture (both type of it architecture and its information system parts) at pepsiamericas before its cust
Liono4ka [1.6K]

Answer:

Information technology achitecture can be defined as a detailed description of the various information processing assets that is needed to achieve business objectives.

Explanation:

In our world today, businesses thrive on information. Information technology achitecture focuses on three basic tiers in an organization which are the server, middleware and client.

At PepsiAmericas, the next Gen initiative convinced executives that they needed to drive value from technology intiatives. Technology provided a common plartform for standardized business processes.

The first initiative by Johnsen created an IT governance board which included the ceo Robert pohland and the coo ken keiser.

Pepsi Americas recognised the achitectural and structural difference between each of its subsidiaries and itself.

On the otherhand, Operational excellence can be defined as the provision of reliable products and services to customers at competitive prices. whereas customer intimacy is targeting and segmenting markets and offers matching exactly to the demands of the niche.

Operational excellence means to strip off operational cost so as to deliver competitive price.

Pepsi Americas employees realised that driver turnover were no longer important. and that recessions would require that operations would change. Therefore, pepsiAmericas had to reevaluate their operations as demand was reducing and had to find a way not to waste resources.

8 0
1 year ago
In the context of enterprise resource planning (ERP) systems, the most efficient and effective ways to complete a business proce
Ivenika [448]

Answer: best practices

Explanation: In context of Enterprise resource planning, the most efficient ways to conduct business activities are termed as best practices.

Best practices are those alternatives of doing an activity which are superior to other alternatives as they results in better conclusions than other options. These are generally seen as a techniques or a standard method of performing an activity.

3 0
2 years ago
Read 2 more answers
Assume that a company makes only three products: Product A, Product B, and Product C. Currently, the company uses a conventional
VikaD [51]

Answer:

Company A

Using the activity-based costing approach, the percent of the company’s total Material Handling activity cost that would be allocated to Product B is:

 

d. 33%

Explanation:

a) Data and Calculations:

                                               Product A   Product B    Product C   Total Use

Number of units produced   1,000 units  7,000 units 2,000 units   10,000

Direct labor hours per unit        2 hours        2 hours       2 hours            6

Number of setups                  30 setups    50 setups   20 setups        100

Number of material moves  600 moves 400 moves  200 moves    1,200

Number of products                1 product     1 product     1 product           3

Product B usage of Material Handling Activity Cost:

Allocation Basis = Number of material moves

Product B material moves = 400

Total material moves = 1,200

Therefore, the percentage of Product B usage of material handling activity is:

= 400/1,200 * 100

= 33%

6 0
2 years ago
Nielson Motors is considering an opportunity that requires an investment of $1,000,000 today and will provide $250,000 one year
goldfiish [28.3K]

Answer:

NPV = 87,528.18

The company should invest.

Explanation:

Giving the following information:

Nielson Motors is considering an opportunity that requires an investment of $1,000,000 today and will provide $250,000 one year from now, $450,000 two years from now, and $650,000 three years from now.

We need to calculate the net present value. If the NPV is positive, the company should invest. The project will increase the value of the company.

NPV= -Io + ∑[Cf/(1+i)^n]

Cf= cash flow

Year1= 250,000/ (1.10)= 227,272.73

Year2= 450,000 / (1.10^2)= 371,900.83

Year3= 650,000/ 1.10^3= 488,354.62

Total= 1,087,528.18

NPV = - 1,000,000 + 1,087,528.18= 87,528.18

8 0
2 years ago
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