answer.
Ask question
Login Signup
Ask question
All categories
  • English
  • Mathematics
  • Social Studies
  • Business
  • History
  • Health
  • Geography
  • Biology
  • Physics
  • Chemistry
  • Computers and Technology
  • Arts
  • World Languages
  • Spanish
  • French
  • German
  • Advanced Placement (AP)
  • SAT
  • Medicine
  • Law
  • Engineering
Anna [14]
2 years ago
7

A manufacturer of microwaves has discovered that male shoppers have little value for microwaves and attribute almost no extra va

lue to an auto- defrost feature. Female shoppers generally value microwaves more than men do and attribute greater value to the auto-defrost feature. There is little additional cost to incorporating an auto-defrost feature. Since men and women cannot be charged different prices for the same product, the manufacturer is considering introducing two different models. The manufacturer has determined that men value a simple microwave at $56 and one with auto-defrost at $74, while women value a simple microwave at $74 and one with auto-defrost at $130.
Suppose the manufacturer is considering three pricing strategies:
1. Market a single microwave, with auto-defrost, at $69, to both men and women.
2. Market a single microwave, with auto-defrost, at $121, to only women.
3. Market a simple microwave to men, at $52. Market a microwave, with auto-defrost, to women at $103. For simplicity, assume there is only 1 man and 1 woman and that if the price of a microwave is equal to an individual's willingness to pay, the individual will purchase the microwave.
Business
1 answer:
SpyIntel [72]2 years ago
3 0

Answer:

If the number of male and female buyers is the same, then the best pricing strategy is to offer 2 different microwaves (option 3). One simple and cheap microwave for men and one with auto-defrost for women.

Explanation:

If most buyers were women (significantly higher), then option 2 would be better, since $121 per microwave is a much higher price and even though total sales numbers may not be maximized, profits will probably be maximized.

If most buyers are men, then option 1 would be probably better, depending on the proportion of male vs female buyers.

You might be interested in
This pricing tactic works because although we can remember the exact price right when we see the price, after a few weeks we for
PilotLPTM [1.2K]

Answer: A. the 99 principle

Explanation:

This strategy, often called "charm pricing," involves using pricing that ends in "9" and "99."

With charm pricing, the left digit is reduced from a round number by one cent. We come across this technique every time we make purchases but don’t pay attention. For example, your brain processes $3.00 and $2.99 as different values: To your brain $2.99 is $2.00, which is cheaper than $3.00.

How is this technique effective? It all boils down to how a brand converts numerical values. In 2005, Thomas and Morwitz conducted research they called "the left-digit effect in price cognition." They explained that, “Nine-ending prices will be perceived to be smaller than a price one cent higher if the left-most digit changes to a lower level (e.g., $3.00 to $2.99), but not if the left-most digit remains unchanged (e.g., $3.60 to $3.59).”

4 0
2 years ago
Barbara went to a business dinner, and unlike her colleagues who simply placed orders for "red" wine, Barbara requested a bottle
const2013 [10]

Answer:

Cultural capital

Explanation:

Cultural capital consists of knowledge about artistic trends and cultural acts that one can use to establish oneself in society, and demonstrate a particular social-standing. It also consists of tastes, preferences, and even ways of speaking, living, and moving.

The term was coined by French sociologist Pierre Bordieu. According to him, cultural capital is a form of class distinction, because the access to certain cultural products depends on variables such as race, ethnicity, income, sex, and religion.

4 0
2 years ago
Job shops tend to be __________ while continuous processes tend to be __________. Small-scale and flexible; Large-scale and infl
Blizzard [7]

Answer:

Small-scale and flexible; Large-scale and inflexible.

Explanation:

Job shops tend to be <u>small scale and flexible</u> while continuous processes tend to be <u>large scale and inflexible</u>.

Job Shop: It is defined as small manufacturing units that produce a specific and customized product in small batches. Most of the products produced in this process have a unique set up. The estimation of costs is generally most difficult when the Job shop process has been chosen.

Continous processes: It is a streamlined process that has a production flow of products from one step to another without any interruption. A larger quantity is produced at one time, not in batches. It requires sophisticated control system.

7 0
2 years ago
A marketing manager targeting Generation Y should be aware that this group is turned off by:A) the "soft sell".B) overt branding
AysviL [449]

Answer:

B) overt branding practices

Explanation:

Generation Y is the group of people who were born between 1990s to early 2000s. Probably most commonly known as millennials.

Statistics shown that when it come to choosing a product, millennial tend to choose the individuals that they can trust/admire rather than overt branding practices. This is why online influencers market is really booming among this demographic.

On top of that ., They value the type of  advertisement that can objectively define the negative and positive characteristics of a certain product rather than advertising it as if it's 'the best product ever' like commonly done by most companies in the past.

7 0
2 years ago
The ________ database would most likely be found in the science and telecommunication industries.
kolezko [41]
Both of those industries are most likely to use object oriented database type.
object oriented database Represent data in the form of objects (like what we use in programming language) rather than representing it in tables.
By offering a form of query language, we could set so the objects could easily be found through declarative programming<span> approach</span>
8 0
2 years ago
Other questions:
  • A marketing expert described a _____ as looking like a butterfly. the manufacturer is the body of the butterfly with many differ
    11·1 answer
  • The exchange rate for the yuan is quoted at 6.58 to the us$ if this changes to 6.25 yuan, what would be the change in price
    8·1 answer
  • Many tire centers and new car dealers offer to fill tires with nitrogen instead of compressed air, often at a significantly incr
    11·1 answer
  • Matt Enterprises issued $200,000 of ten percent, five-year bonds with interest payable semiannually. Determine the issue price i
    6·1 answer
  • Ruben is the chief executive officer of a multinational corporation. He manages 15 teams, and the leaders of each team report to
    11·1 answer
  • When a movie theater charges a lower ticket price for senior citizens and/or students, the movie theater is engaging in_________
    14·1 answer
  • Vegetarian Delights has been experiencing declining market conditions for its specialty foods division. Management decided to te
    13·1 answer
  • Little Kona is a small coffee company that is considering entering a market dominated by Big Brew. Each company's profit depends
    12·1 answer
  • Jaxon Furnishings Company is considering logging opportunities in Alaska to obtain wood for their products. The market analysis
    11·1 answer
  • Your company experienced 20% percent turnover last year. This means 20 percent of people employed at the beginning of the year w
    13·1 answer
Add answer
Login
Not registered? Fast signup
Signup
Login Signup
Ask question!