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s344n2d4d5 [400]
1 year ago
5

Soon-Yi Park’s chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market

that spends an increasing percentage of its income on travel. Which of the following would be the LEAST effective component of a marketing plan for Soon-Yi to take advantage of this opportunity?
a. develop a presence on LGBT-oriented social networking sites
b. position his agency as focused on specialized experiences
c. implement a mass marketing campaign
d. place specially-targeted ads in gay-themed publications
e. advertise on LOGO, the cable television network aimed at gays and lesbians and their friends and family
Business
1 answer:
xenn [34]1 year ago
5 0

Answer: Implement a mass marketing campaign

Explanation:

From the question, we are informed that Soon-Yi Park’s chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market that spends an increasing percentage of its income on travel.

The least effective component of a marketing plan for Soon-Yi to take advantage of this opportunity is implementing a mass marketing campaign. Rather, Soon-Yi should use a strategy relating to those in LGBT.

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____________ negotiate with one another, buy and sell products and facilitate the change of ownership between buyer and seller i
Arada [10]

Answer:

Intermediaries

Explanation:

The reason is that the intermediaries are the ones that helps the suppliers and the buyers of the products to to move the product to the end customers. This intermediary is the part of distribution channels that helps in delivering the product to the end customers.

5 0
1 year ago
A small firm intends to increase the capacity of a bottleneck operation by adding a new machine. Two alternatives, A and B, have
Korolek [52]

Answer:

a. Alternative A Break-even point is 8,000 units Alternative B Break-even point is 7,500 units

b. Same profit with both alternatives at 10,000 units

c. Alternative A would have higher profit with a demmand of 12,000 units

Explanation:

a. FC/CMGu=BP

being:

FC= fixed costs

CMGu=contribution margin per unit

BP= Break even point

CMGu is the difference between price of sale and variable cost (per unit)

Alt. A Break-even point is $40,000/$5=8,000 UNITS

Alt. B Break-even point is $30,000/$4=7,500 UNITS

b. At 10,000 units both alternatives have the same profit

Alt. a.

Revenues= $150,000

Variable cost= $-100,000

Fixes Costs= $-40,000

------------------------------------

profit $10,000

Alt. b.

Revenues= $150,000

Variable cost= $-110,000

Fixes Costs= $-30,000

------------------------------------

profit $10,000

c. sales for 12,000 units

Alt. a.

Revenues= $180,000

Variable cost= $-120,000

Fixes Costs= $-40,000

------------------------------------

profit $20,000

Alt. b.

Revenues= $180,000

Variable cost= $-132,000

Fixes Costs= $-30,000

------------------------------------

profit $18,000

7 0
1 year ago
Read 2 more answers
The net cash flows of Advantage Leasing for the next 3 years are $42,000, $49,000 and $64,000 respectively, after which the grow
geniusboy [140]

Answer:

The present value of terminal value is $ 863,689.48  

Explanation:

Terminal value=Cash flows at third year*(1+g)/WACC-g

cash flows at the third year is $64,000

g is the growth rate of net cash flows which is 2% in perpetuity

WACC is 8%

Terminal value=$64,000*(1+2%)/(8%-2%)

                       =$64000*1.02/0.06

                       =$ 1,088,000.00  

The present value of terminal=terminal value*discount factor in year 3

discount factor in year=1/(1+8%)^3=0.793832241

Present value of terminal cash flow=1,088,000.00 *0.79383224

                                                           =$ 863,689.48  

6 0
1 year ago
Read 2 more answers
You own a stock with an average return of 15 percent and a standard deviation of 15 percent. In any one given year, you have a 6
raketka [301]

Answer:

0%

30%

Explanation:

Given:

Average return = 15%

Standard deviation = 15%

Computation:

On assuming 68% chance,

Lowest point  = Average return - Standard deviation  

Lowest point = 15% - 15%

Lowest point = 0%

Highest point  = Average return - Standard deviation

Highest point = 15% + 15%

 Highest point = 30%

Therefore, on 68%, Lowest point is 0% and highest point is 30%.

3 0
1 year ago
Pam works for a corporation that recently fired three top managers who were caught using the company credit cards to lavishly fu
const2013 [10]

Answer:

(D). Visibly punish unethical acts

Explanation:

Ethics refer to how people conduct themselves morally. Each organization has an Ethical Code they expect their employees to abide by.

When employees act outside an organization's Code of Ethics, then punishing them visibly is a way to serve as a deterrent to other employees.

Employees should also be openly rewarded when they act in accordance to the Code of Ethics to encourage others to do the same.

In this case, Pam's company is using visible punishment to maintain its ethical culture and send a message to the other employees.

5 0
2 years ago
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