Question

Ben &Jerry's Ice Cream buys keywords for a search marketing campaign such as "Ben &Jerry's Chunky Monkey" and "Ben &Jerry's Cherry Garcia." What type of keywords is the firm buying? Group of answer choices

Answer 1

Complete Question:

Ben & Jerry’s Ice Cream buys keywords for a search marketing campaign such as “Ben & Jerry’s Chunky Monkey” and “Ben & Jerry’s Cherry Garcia.” What type of keywords is the firm buying?

Group of answer choices

A. Negative keywords

B. Organic keywords

C. Native keywords

D. Generic keywords

E. Branded keywords

Answer:

E. Branded keywords.

Explanation:

In this scenario, Ben & Jerry's Ice Cream buys keywords for a search marketing campaign such as "Ben & Jerry's Chunky Monkey" and "Ben & Jerry's Cherry Garcia." The type of keywords that the firm is buying is generally referred to as branded keywords.

A branded keyword can be defined as any query of a database through a search engine such as Google which includes the name of the business firm or company.

This ultimately implies that, a branded keyword is any query or search phrases that combines the name of a firm or brand and other branded terms associated with the firm such as product name, type, motto etc. Branded keywords is a strategic marketing process or approach which helps to make business firms or brands available to online customers and the target market or audience.