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Travka [436]
2 years ago
5

Ben &Jerry's Ice Cream buys keywords for a search marketing campaign such as "Ben &Jerry's Chunky Monkey" and "Ben &

Jerry's Cherry Garcia." What type of keywords is the firm buying? Group of answer choices
Business
1 answer:
enyata [817]2 years ago
8 0

Complete Question:

Ben & Jerry’s Ice Cream buys keywords for a search marketing campaign such as “Ben & Jerry’s Chunky Monkey” and “Ben & Jerry’s Cherry Garcia.” What type of keywords is the firm buying?

Group of answer choices

A. Negative keywords

B. Organic keywords

C. Native keywords

D. Generic keywords

E. Branded keywords

Answer:

E. Branded keywords.

Explanation:

In this scenario, Ben & Jerry's Ice Cream buys keywords for a search marketing campaign such as "Ben & Jerry's Chunky Monkey" and "Ben & Jerry's Cherry Garcia." The type of keywords that the firm is buying is generally referred to as branded keywords.

A branded keyword can be defined as any query of a database through a search engine such as Google which includes the name of the business firm or company.

This ultimately implies that, a branded keyword is any query or search phrases that combines the name of a firm or brand and other branded terms associated with the firm such as product name, type, motto etc. Branded keywords is a strategic marketing process or approach which helps to make business firms or brands available to online customers and the target market or audience.

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Outsourcing of services is:______. a. decreasing in volume and scope. b. increasing in volume and scope. c. increasing in volume
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During the year,Liptom Company made an entry to write off a $4,000 uncollectible account. Before this entry was made, the balanc
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