Question

Congratulations! You have been hired to work in advertising for a large firm whose products are used by millions, including millennials and older adults. Your first task is to consider advertising options. Your company can purchase two types of ads: social media ads and print newspaper ads. Each social media ad will reach 60 millennials and 20 older adults. Each print newspaper ad will reach 10 millennials and 20 older adults.
The cost for a social media ad is $88, and the cost for a print newspaper ad is $44. There is no overlap between the ads, meaning that social media ads are not seen by the same people who see print newspaper ads, and vice versa. Your advertising budget is $88.000.

If you spend your entire budget on social media ads, your ads will reach___________ millennials and_____________ older adults.
If you spend your entire budget on print newspaper ads, your ads will reach _________millennials and__________ older adults.

Answer 1

Answer:

If you spend your entire budget on social media ads, your ads will reach____60,000_______ millennials and____20,000_________ older adults.

If you spend your entire budget on print newspaper ads, your ads will reach ___20,000______millennials and___40,000_______ older adults.

Explanation:

Social Media Cost per ad = $88

Advert budget = $88,000

No. of social media adverts to be made based on budget = 1,000 ($88,000/$88).

Social media ad per ad = 60 millennials and 20 older adults

Therefore, the ad coverage will reach 60,000 (60* 1,000) millennials and 20,000 (20* 1,000) older adults respectively.

Print newspaper cost per ad = $44

Advert budget = $88,000

No. of social media adverts to be made based on budget = 2,000 ($88,000/$44)

Print media ad per ad = 10 millennials and 20 older adults

Therefore, the ad coverage will reach 20,000 (10 * 2,000) millennials and 40,000 (20 * 2,000) older adults respectively.