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Elodia [21]
1 year ago
8

Shelly’s Gardening Center is deciding when to air their commercials on television. The marketing team feels it would be best to

run the ads on weekend mornings anywhere from 9 am to noon. The timeframe the team is recommending is an example of a(n):________
a. first-run syndication.
b. audience share.
c. daypart.
d. avail.
Business
1 answer:
ehidna [41]1 year ago
5 0

Answer:

c. daypart

Explanation:

Daypart corresponds to a marketing strategy used when you want to reach the target audience of a certain campaign or advertising through the usage data of the medium where the ad is served. As shown in the scenario above, that the marketing team decides to run the ads on weekend mornings, from 9 am to noon, because through data and prior information, the marketing team found that these periods and times are those who would have a greater participation and interaction of the target audience with the television commercial, and thus the objectives and goals of marketing would have the probability of being more widespread and effective.

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Suppose a family has saved enough for a 10 day vacation (the only one they will be able to take for 10 years) and has a utility
Harlamova29_29 [7]

Answer:

2 Days

Explanation:

First, there is the need to rewrite the utility function for clarity

U=V^{1/2}

1. The Probability of Falling ill by someone in the family is given as 20%

2. If someone should fall ill, the total number of days that would be spoiled is calculated as:

Total number of vacation= 10 days x Probability to fall ill = 20%

= 10 x 0.2 = 2 days

This means if someone should fall ill based on the probability, then 2 out of the total 10 days can be ruined

3. The number of days for vacation days to enjoy is 10-2 = 8 days

This means if the family gives up 2 days of probable illness, they can still enjoy their vacation.

V= 2 days

5 0
2 years ago
Which of the following is NOT a typical revenue model in the digital world? Freemium Subscriptions Channel marketing Licensing A
Ber [7]

Answer:

The correct answer is Channel Marketing.

Explanation:

The marketing channels are the routes through which the products circulate from their origin, the manufacturer, to the final consumer. These channels are formed by companies independent of the manufacturers whose function is to market, sell or help the sale of products created or manufactured by others. Let's say that the marketing channels are the ones that help sell the products of others.

Depending on the type of sales technology they use, we can find different channels:

  1. Traditional channels: those that, as the name implies, do not use advanced technology to achieve their ends.
  2. Automated channels: they use technology in a basic way to channel products towards consumption. For example, product vending machines.
  3. Audiovisual channels: these are the channels that use different media. For example, television to publicize their products, the telephone to contact potential buyers and a transport company to get the product home.
  4. Electronic channels: these are the marketing channels that use the internet as a means to connect with consumers.
5 0
2 years ago
Angela will need $2000 in three years so that she can take a cruise vacation with some of her friends. She just received a large
Gemiola [76]

Answer:

$1,883.81

Explanation:

To calculate this, we use the formula for calculating the present value (FV) as follows:

PV = FV ÷ (1 + r)^n ……………………………………………. (1)

PV = Present value or the amount to invest in the CD = ?

FV = future value or the amount needed in three years = $2,000

r = interest rate = 2% annually = 2%/4 quarterly = 0.5% or 0.005 quarterly

n = number of period = 3 years = (3 × 4) quarters = 12 quarters

Substituting the values into equation (1), we have:

PV = 2,000 ÷ (1 + 0.005)^12 = 2,000 ÷  1.0616778118645 = $1,883.81

Therefore, Angela should invest $1,883.81 in the CD.

4 0
2 years ago
AI Rubber is one of four suppliers of molded rubber products and has a 45% market share. The market for its products is shrinkin
igomit [66]

Answer:

(B) a cash cow

Explanation:

<u>It growth rate is decreasing, but their market share is high. It is a cash cow</u>

This means it is a division which generates cash. It proceeds should be used to generate stars.

<u>Start: high market share high growth</u>

It will be a division with their growth increasing, in this case is decreasing.

<u>question mark: high growth low market share</u>

Al Rubber is the complete opposite, its market share is high and it growth is decreasing.

<u>dog: low growth low market share</u>

While the growth is low, the market share is high, so it is not a dog.

3 0
2 years ago
Rockwood International needs to make risky decisions on a daily basis. Therefore, its managers are likely to
gizmo_the_mogwai [7]

Answer:

Centralize decision making

Explanation:

From the question we are informed about Rockwood International who needs to make risky decisions on a daily basis. Therefore, its managers are likely to Centralize decision making.

Centralization can be regarded as setup whereby decision-making powers are been concentrated or given to few leaders that are on top of the organizational structure. Decisions making are been carried out at the top then communicated to lower-level managers so that implementation can take place.

5 0
2 years ago
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