The IMC channel that has received the greatest increase in aggregate spending recently is direct marketing or marketing that communicates directly with target customers to generate a response or transaction.
<u>Explanation:
</u>
Direct Marketing is a promotional strategy based on the distribution to potential customers of a marketing strategy.
The Systems of distribution used include mail, online and texting. Direct marketing is named because it removes intermediaries, like publicity media, in particular.
Direct marketing focuses instead of media advertising on delivery to individual consumers.
In much direct marketing, the call to action is a common factor.
It is easier to quantify than media advertising that direct marketing is successful.
In a number of direct marketing, the call for action is a special element. You are instructed to respond immediately to the request through a free telephone number, a reply card or a reference in the email advertisement. The recipient must also access the letter. A positive measure of a future purchase is any reply. Personal advertising is often linked to as ads for direct responses.
Answer:
Cash Sales Transaction
Journal Entry
Dr. Cash 100,000
Cr. Sales 100,000
Cash received and sales has been recorded due to the nature of Cash and Income, Cash and Sales is entered as Debit and credit respectively.
* For Journal posting MS excel file is attached which has T account with above transaction posted in it.
Explanation:
Answer:
Management
Explanation:
Sometimes in the course of discharging his duties, an auditor might discover a case of non-compliance with laws and regulations. In such situations, he is expected to report the issue to the governing body or management of the organization who in turn notify parties outside the client's organization. This might imply reporting to the appropriate law enforcement agencies who now investigate the matter.
The auditor should ensure that he is keeping to the code of confidentiality before proceeding on such a case. The management is expected to review the report to determine if the action was indeed non-compliant with the laws before proceeding on the next call of action.
Answer:
Not change
Explanation:
In the long run we expect firms to earn zero profits. With competitive markets for both inputs and output, and with constant returns to scale, a doubling of all inputs would lead to twice as much output, twice as much revenue, and twice as much cost.
Answer:
The answer is A. Plus net receipts of factor income from the rest of the world
Explanation:
Gross National Product (GNP) measures the total output produced by a citizen of a country regardless of whether the production occurs domestically or overseas in a given period of time. while Gross Domestic Product(GDP) is the market value of all final goods and services produced within the economy in a given period of time.
For example, a citizen of United States that produced outside the country will not count for GDP but will count in the GNP.
It is only goods produced within a country that counts for GDP excluding the ones produced outside the country.
But for GNP, it includes GDP and the one outside produced by its citizens
