Question

At john deere, thousands of people both inside and outside the organization make decisions about target segments, branding, product development, pricing, promotion, and distribution. they talk with engineering about product design, with advertising agencies about ad campaigns, and with large retailers like lowe's about quality offerings. this is an example of __________.

Answer 1

It is an example of Marketing Implementation. The Marketing implementation is the process of executing the marketing strategy by making detailed activities that will confirm that the marketing goals are attained. While marketing planning discourses the what and why of marketing actions and enactment discourses the who, where, when, and how.