Answer:
The correct answer is: low.
Explanation:
According to the traditional product-market matrix, innovativeness risk can imply different variations in a company's process of production. However, in the case of the ice cream manufacturers, the only change is a flavor that is likely to represent little to no change risk because the technology involved to produce it will be almost the same as producing the rest of the flavors.
Answer:
The answer is: E) Idea screening
Explanation:
Idea screening is the second stage (comes after idea generation) of the new product development process. Its main purpose is to select "good ideas" and filter out "bad ideas".
The following questions usually help in defining what ideas can classify as good or bad.
- Do we really need to introduce a new product?
- Can our existing facilities produce the new product, or what is needed for them to be able to?
- Can we sell the new product with our existing marketing network, or what do they need to be able to do so?
- When will the new product generate profit?
Many times the concept of good or bad idea depends on the organization itself. If the answers to the questions above are positive and the company is able to go along with the project, then the new product should continue to stage 3 (concept testing).
