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Stella [2.4K]
2 years ago
13

KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of global mark

eting product/promotion strategy? a. Product extention b. Product standardization c. Product customization d. Product invention e. Product integeration
Business
1 answer:
polet [3.4K]2 years ago
7 0

Answer:

c.Product customization

Explanation:

What is Product customization?

Its a type  of strategy  that companies implement to attarct more customers. It usually implies the modification of designs, uses and/or characteristics of their items to satisfy the customer’s needs or desires.  

This policy has the benefit of giving the company the opportunity to stand out from the competitors by fine-tuning items and services. Therefore the company gains a bigger portion of market share

In this case, KFC, altered their global formula in order to gain more acceptance in the Japanese market

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Answer: The answer is No, because the MB > MC

Explanation:

They are not cleaning up enough because the MB>MC. Therefore, all other options which cut across - Yes, because the MC > MB,

No, because the MB > MC,

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No, because the MC > MB are wrong.

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Mauve Inc. purchased a global data collection and management system that provides detailed information about each of its custome
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Answer:

Mass customization

Explanation:

Mass customization can be defined as the way in which a company or an individual produce large or mass amount of product that meet their customers wants and needs and this is happen when the company or the organisation identify the individual needs of all their customers and provide tailored products and services thereby offering the customers a range of features they can either add or subtract.

Therefore In MASS CUSTOMIZATION it is important for the company or organisation to focus on developing variety of unique mass products that will satisfy their customers needs and by doing this it will lead to higher or greater retention of their customers reason been that the products have options which are tailored to personal tastes of the customers .

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2 years ago
In the general environment, many relationships exist among the various elements. General environmental trends can have positive
Advocard [28]

Answer: positive, negative, demographic.

Explanation:

The general environment is the bigger environment within where the task environment is enclosed. The general environment is made up of six segments which are the sociocultural, technological, demographic, political/legal, economic, and global forces.

Demographic forces are results of changes in the attributes of a population, like race, gender, age, ethnic origin, social class and sexual orientation. Demographic forces have a major implications for an economy. .

The aging of the population has a positive impact on the health care industry as there will be need to keep the healthcare industry in a good condition and provide necessary amenities for the aging population. This will therefore lead to a negative impact on the baby product industry as there will be lesser demand for baby products since there are older people in the country.

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2 years ago
A manufacturer of lawn care equipment has introduced a new product. The anticipated demand is normally distributed with a mean o
Serjik [45]

Answer:Expected profit = $2657a

Explanation:

5 0
2 years ago
Suppose you were hired as a consultant for a company that wants to penetrate the Comp-XM market. This company wants to pursue a
Andreas93 [3]

Answer:

Option B. Chester Company

Explanation:

The company wants to pursue Niche Cost Leader Strategy. In a Niche cost leader strategy the product is highly differentiated and the cost the company charges to its customer is low as apposed to other competitors. The companies that has highly differentiated product and are new entrants usually use this strategy to win a good share of market size.

The strongest competitor would have lowest price, very stable market share price, high investment in plant and equipment, higher production capacity, lowest return on investment, lowest earnings per dollar sales. etc.

Now we will asses different reports and conclude which competitor will be the strongest competitor for the Niche Cost Leader Strategy company. The analysis is given as under:

  • <u>Lowest Price:</u> If we look at the Production information, Price Column and take the average price of the products of each company then we can conclude that Chester's price of average product is $20, Baldwin has $24.17 and the rest of the competitors are charging high. This means Chester is charging lowest price.
  • <u>Stable Market Share Price:</u> The vulnerability of share price of Chester is the lowest which stands at $0.45. This means that the stock exchange values the company's share as a stable stock with least vulnerability. (See Stock Market Summary)
  • <u>Lower Return on Asset and Return on Sales:</u> If we analyze the Selected Financial Statistics then we will acknowledge that Chester also has 2nd lowest Return on Assets and Return on sales which shows that the company is charging lower prices to its customers. Baldwin is not appropriate to consider here because the company is incurring losses hence its Return on Assets and Return on Sales can not be considered as good indication.
  • <u>Higher Investment in Plant and equipment:</u> The company has 2nd highest investment in plant and equipment with highest Net Book Value of $148k and Baldwin stands at $178k. Now again the higher investment of Baldwin is financed by debt which costs the company more than Chester. This means Chester would be strongest competitor because the company will have to only bear the depreciation cost which is non cash flow in nature and not the interest cost which Baldwin is bearing. (See Income statement for Interest Cost and Balance sheet for Carrying value of the asset).
  • <u>Production Capacity:</u> Chester has the highest production capacity which means that the company despite its 2nd largest investment in plant and equipment. This means that the plant and machinery of Chester is more innovative which is the reason that the production capacity is higher than other competitors.

From the above analysis it seems that Chester is pursuing Niche Cost Leader Market and is the strongest competitor that the company will face. Hence B is the correct option here.

6 0
2 years ago
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