Question

Neighbors Bicycles needed more bicycle seats. It decided to order gel seats in addition to the traditional seats it had always ordered. What type of buying situation does this represent? Multiple Choice straight buy new buy modified rebuy straight rebuy

Answer 1

Answer:

The answer is: Modified rebuy

Explanation:

A modified rebuy happens when a company (or an individual consumer) will buy a product or service which it has already purchased in the past. But now the company wants to change either the supplier, the product's specifications (e.g. gel seats) or the terms of the sale.