Most people seemed to respond to the candidate's charisma rather than his political agenda
Alyssa's acting talent was not great, but she hoped her charisma would secure her role in the play.
though Farhan could be charming, he knew that he could not rely on his charisma to get a job
cite.. this is the correct use of this word for the sentence to be correct.
I am not 100% but i think it is Personification because Personification means A figure intended to represent an abstract quality.
I hope this helps
