Question

Khloe only purchases designer jeans and high-priced stilettos endorsed by her favorite entertainers. On top of that, her attitudes and values are shaped by specific statements made by these celebrities. She also supports causes and charities the celebrities endorse. This illustrates how consumer decision making is influenced by

Answer 1

Answer:

a reference group

Explanation:

A reference group is a group of influential individuals in the society that people look up to as role models or figures of authority. They are influencers whose opinions can go to a large extent to affect what others do, believe, and also change behaviors of others.

Consumers behavior can be influenced by a reference group, as consumers tend to make buying decision by using this group of individuals as a point of reference. reference group have an impact in the purchasing decisions of consumers.

The influence of reference group is illustrated in the scenario given in the question above, as Khloe only purchases designer jeans and high-priced stilettos endorsed by her favorite entertainers. Khloe's favorite entertainers serve as a reference point for her in her decision making and behavior.

Answer 2

Answer:

Celebrity trust and relationship in the particular brand.

Explanation:

Over years, people have come to be fanatics or protegee of particular entertainers and as such they tend to act and dress in such a way that depicts the style and character of this entertainers. Consequentially, whatever these celebrity entertainer say or portray about a product are totally accepted by their fans due to the trust they have on this entertainers.

Further more, when the comes to purchase a product, the decision of the consumer are therefore influenced by the previous act, statement or attitude of these celebrity entertainer over a brand.