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Goryan [66]
1 year ago
13

Bill's product manager is under pressure to increase market share, but is uncertain about how to make the product more competiti

ve. The product is reasonably well-positioned in the Thrift segment and enjoys relatively high awareness and accessibility. Which of the following would most likely result in a quick increase in market share:
A) Increase awareness by 5%
B) Increase the unit contribution margin by decreasing the MTBF
C) Lower the unit selling price to the bottom limit of the segment price range
D) Re-position the product to the ideal spot within the segment
Business
1 answer:
saul85 [17]1 year ago
3 0

Answer:

Consider the following explanation

Explanation:

The product already enjoys relatively high awareness and accessibility therefore Increasing awareness by 5% does not need to increase market share quickly,thus A) Increase awareness by 5% is incorrect.

Re-position the product to the ideal spot within the segment shall take a lot of time for the company to grab the market share.So D) is incorrect.

Increase in unit contribution margin by decreasing the MTBF need not increase the sales in the market thus B is incorrect.

C) Lower the unit selling price to the bottom limit of the segment price range seems correct by Lowering the unit selling price to the bottom limit of the segment price range the demand shall increase for the product increasing the market share in shorter term.

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Answer:

5.16%

Explanation:

PW=0 equation.

0 = -500,000 + 10,000(P/A, i*,10) + 700,000(P/F, i*,10)

Now let use the estimation procedure to determine i* mean while All income will be regarded as a single F in year 10 so that the P/F factor can be used.

Therefore The P/F factor is selected because most of the cash flow ($700,000) which already fits this factor and errors.

P =$500,000, n =10,

F =10(10,000) + 700,000 = $800,000. .

Now we can state that 500,000 =

800,000(P/F,i,10)(P/F,i,10) = 0.625

Roughly estimated i* is between 4% and 5%.

Let use 5% as the first trial because this approximate rate for the P/F factor is lower than the true value when the time value of money is considered.

At i* =5%, the IRR equation is

0 = -500,000 + 10,000(P/A,5%,10) + 700,000(P/F,5%,10)0 < $6946

The result is positive, indicating that the return is more than 5%.

Let Try i*= 6%.

0 = -500,000 + 10,000(P/A,6%,10) + 700,000(P/F,6%,10)0 > $-35,519

Since the interest rate of 6% is too high, linearly interpolate between 5% and 6%

i* = 5.00 + 6946/(6946 + 35519) = 5.16%

Therefore the RATE OF RETURN is 5.16%

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D. Trade-off

E. Operational effectiveness

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Answer: Option C.

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A positioning strategy is the point at which an organization picks a couple of significant key territories to focus on and exceeds expectations in those regions.

A compelling positioning procedure thinks about the qualities and shortcomings of the association, the requirements of the clients and showcase and the situation of contenders. This helps to increase the effectiveness of the company.

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Consider two markets: the market for motorcycles and the market for pancakes. The initial equilibrium for both markets is the sa
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Answer:

1. PES for pancakes is 2.45

2. Supply in the market for motorcycles is  less elastic than supply in the market for pancakes.

Explanation:

Price elasticity of supply is the responsiveness of quantity supplied to a change in price. it is calculated by dividing the % change in quantity supplied by the % change in price. Generally, it can be of two types:

  1. Price Elastic: Change in quantity supplied is higher than change in price. PES > 1
  2. Price Inelastic: Change in quantity supplied is lower than change in price. PES < 1

When calculated using the mid-point formula, this is the formula used:

<u>(Q2 - Q1) / [(Q2 + Q1)/2]</u>

(P2 - P1) / [(P2 + P1)/2]

1. We will now substitute the actual values of pancakes in place after identifying them from the question:

Equilibrium Quantity - 27 (Q1)

New Quantity - 109 (Q2)

Equilibrium Price - $6.50 (P1)

New Price - $10.75 (P2)

<u>(109 - 27) / [(109 + 27)/2] </u>

(10.75 - 6.50) / [(10.75 + 6.50)/2]

<u>1.21 </u>

0.493

Therefore, PES for pancakes is 2.45 (approx. two decimal places) suggesting it is price elastic.

2. In order to check whether motorcycles or pancakes are more elastic, we calculate the PES of motorcycles using the same method:

Equilibrium Quantity - 27 (Q1)

New Quantity - 61 (Q2)

Equilibrium Price - $6.50 (P1)

New Price - $10.75 (P2)

<u>(61 - 27) / [(61 + 27)/2]</u>

(10.75 - 6.50) / [(10.75 + 6.50)/2]

<u>0.77</u>

0.493

Therefore, PES for motorcycles is 1.56 (approx. two decimal places) suggesting it is price elastic. However, it is less price elastic than PES for pancakes.

One reason for this could be production time. Pancakes can be produced much faster than motorcycles. Therefore, it is more flexible to price changes.

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