Question

Marshall Manufacturing has recently revamped its promotional strategy. Marshall now utilizes a system that combines all the elements of their promotion mix to create a more responsive organization providing a consistent message. Marshall Manufacturing has adopted a(n)
A. Multilevel coordination plan.
B. Stakeholder response system.
C. Integrated marketing communication system.
D. Internal marketing program.

Answer 1

Marshall Manufacturing has adopted an integrated marketing communication system .

Option C

Explanation:

The main aim of an organisation is to have an effective communication channel to enhance their profit by adopting to an effective system.

For such effective system the organisation can make use of a model called Integrated marketing communication system this will organise and integrate all the promotional strategies of marketing and communicating to the end user.

This is a long process wherein the brand awareness will be created among the general customers at a low cost. This is also abbreviated as IMC which utilize numerous channels to communicate the campaign messages.

This campaign boost the efficiency of marketing activities that are used to convert strangers into prospects and prospects into customers.