Question

Competitive advantages for a high-prestige, premium coffee franchise like Starbucks are likely to include all of the following EXCEPT ________. a. lowest prices b. pleasant venues c. high quality d. well-trained employees

Answer 1

Answer:

The correct answer is a. lowest prices.

Explanation:

In premium and prestige branding stratergies price is irrelevant. Your customer loyalty is associate with the feeling of superiority he/she gets from the consumption of your product.

So in case of competitive advantages for high premium product the company should focus on quality, surrounding, best service delivery, ethical production process than price as your customer in this case is rich and is looking for satisfaction of self actualization needs.