Answer:
Mission Statement
- Who are we?
- What do we do?
- Who do we serve?
- Which value are we offering?
Vision Statement
- Where are we going?
- What do we want to become?
Explanation:
Mission Statement
In a mission statement the mission of the company is outlined and the following questions are answered:
- Who are we? The mission statement must clearly state the personality of the company
- What do we do? The mission statement must spell out the activities of the company
- Who do we serve? The mission statement has to lay out the customers and market of the company
- Which value are we offering? The mission statement must state the value that the organisation is bringing to the market.
Vision Statement
The vision statement answers the questions on the direction of the company, which includes the following.
- Where are we going? The direction of the company should not be in doubt, that is why most vision statement contains phrases like 'to be'
- What do we want to become? The vision statement also uses phrases like 'to become' because it tries to answer the question of what the company want to become in the future.
