Question

According to the BRANDZ model of brand strength, brand building involves people progressing through a sequential series of steps. Which of these steps would address the question "Do I know about this brand?"A) relevanceB) presenceC) performanceD) advantageE) bonding

Answer 1

Answer:

A) Presence

Explanation:

A brand is simply an identifying mark of a particular product manufactured by particular company.

The BRANDZ MODEL developed by Millward Brown and WPP looked at how brand building connects with customer issues.

By knowing how long a product brand has been in existence people can the question what do I know about it?