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cricket20 [7]
2 years ago
3

Laurie owns a 2014 Honda Accord, which is the third Honda vehicle that she and her husband have owned. They describe themselves

as a "Honda family" and intend to purchase another Honda automobile when their daughter gets her driver's license. They know and trust Hondas. Which key concept of marketing does this illustrate?
Business
1 answer:
alexgriva [62]2 years ago
6 0

Answer:

Product Concept

Explanation:

Product concept implies that buyers are always ready to buy products which they know from their experience provide the best performance, innovative characteristics, or quality. Therefore, there is a likelihood that consumers will be loyal if there are different product choices or if the company’s product provide them more benefits.

Therefore, the assumption of the product concept is that the decision to buy a product by the consumer is not based on the price and availability of the product. The only factor that influence the buyer’s decision to buy a product, in this case Honda automobile by Laurie, is greater quality no matter how expensive it may be.

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Comparative financial statements for Weller Corporation, a merchandising company, for the year ending December 31 appear below.
Misha Larkins [42]

Answer:

A.

This year $30,000/$85,000 = 35.3%

Last Year $29,000/$80,000 = 36.3%

B.

This year $4,186/$85,000 = 4.9%

Last Year $4,185/$80,000 = 5.2%

C.

This year $4,186/$54,236 = 7.7%

Last Year $4,185/$48,830 = 8.6%

D.

This year $4,186/$36,806 = 11.4%

Last Year $4,185/$32,620 = 12.8%

Explanation:

A. Gross Margin % measures the profitability of a Business based on its direct input costs (that is having not considered its indirect costs which includes the selling , general and administrative costs)

It is derived as Gross Margin divided by Net sales x 100%

B. Net profit % = is a measure of profitability of a business in relation to its sales. All relevant costs (except dividend payable to common stock holders) would have been considered in arriving at the applied profit

It is derived as Net Income divided by Net sales x 100%

C. return on total Assets. This is a measure of a business profitability in relation to its investments in Assets. The higher the rate the better a firm is said to be in its conversion process

It is derived as Net income divided by Total Assets x 100%

D. Return on Equity is a measure of profitability in relation to common stock holders investment in shares in a business. The higher the rate, the better the adjudged performance of the business by the shareholders.

It is derived as Net income divided by total shareholders equity x 100%

8 0
2 years ago
To purchase a used automobile, you borrow $10,000 from Loan Shark Enterprises. They tell you the interest rate is 1% per month f
neonofarm [45]

Answer:

The actual APR (annual percentage rate) that you are paying is 12.69%.

Explanation:

The actual annual percentage rate (APR) can be calculated using the Annual Percentage Rate (APR) formula as

follows:

APR = (((Fees + Interest accrued) / Principal / n) * Number of months in a year) * 100 ……………… (1)

Where;

APR = ?

Fees = Credit investigation charged = $200

Principal = Amount borrowed = $10,000

Total accrued amount = Principal * (1 + (Monthly interest rate * Number of months of loan tenure)) = $10,000 * (1 + (1% * 35)) = $13,500

Interest accrued = Total accrued amount - Principal = $13,500 - $10,000 =$3,500

n = Number of months of loan term = 35

Number of months in a year = 12

Substituting the values into equation (1), we have:

APR = (((200 + 3500) / 10000 / 35) * 12) * 100

APR = 12.69%

Therefore, the actual APR (annual percentage rate) that you are paying is 12.69%.

3 0
1 year ago
When shopping for a smartphone, a consumer first compares prices to see which brand offers the lowest price. After also inspecti
kramer

Answer:

Top-of-the-mind awareness

Explanation:

Many customers select products and commodities on the basis of brand loyalty and many select brands which offer the lowest rates. A concept where consumer selects a brand on the basis of best features and software’s is a general concept that is called the top of the mind awareness, which states that every customer wants to buy a commodity that is best in every aspect. It is estimated by asking customers by using surveys about the brands that first rings a bell in a specific class.

8 0
2 years ago
Read 2 more answers
A local regulator has calculated the average cost of production for the public water utility. Theregulator has allowed an adjust
Varvara68 [4.7K]

Answer:

A. cost-plus regulation

Explanation:

When a local regulator calculates the average cost of production for the public water utility or any other service and allow an adjustment for the normal rate of profit the firm should expect to earn, and then set the price that consumers can be charged accordingly, this is known as cost-plus regulation.

It is usually carried out by the government.

8 0
2 years ago
Privo Co. purchases a machine that cost $15,000. Privo estimates a 5-year life with no salvage value. The first three years of d
Ierofanga [76]

Answer:

Double-declining balance method

Explanation:

First we have to find the depreciation rate which is shown below:

= One ÷ useful life

= 1 ÷ 4

= 20%

Now the rate is double So, 40%

In year 1, the original cost is $15,000, so the depreciation is $6,000 after applying the 50% depreciation rate

And, in year 2, the depreciation is ($15,000 - $6,000) × 40% = $3,600

And, in year 3, the depreciation is ($15,000 - $6,000 - $3,600) × 40% = $2,160

6 0
2 years ago
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