Answer:
By mentioning to be "a magical world where your dreams come true", Disney seeks to position its brand by appealing to the illusion of its youngest consumers, who believe and enjoy that magical world as they consider it to be real. In turn, it also targets a more adult audience, the parents of those children and even young adults who remember their childhood, and seek through Disney to return to that magical world far from the problems of daily life. Thus, through empathy and the generation of nostalgia, Disney captures a market that is receptive to its products due to the sentimentality they imply.
Answer:
Store of value.
Explanation:
Ruth Hu recently inherited $200,000. She has invested the inherited money in real estate and government securities. Hu is using her money as a store of value.
A store of value can be defined as the characteristic of an asset which makes it tradable, can be saved, maintain its value, retrievable and exchanged at a future time without it depreciating.
Assets with such functions or characteristics are money, gold, diamonds and other precious stones.
A trade surplus is C) the result of exporting more goods than it imports
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Administrative restructuring; done at managerial level for effective decision making and delegation of power down the order.
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Explanation:
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According to the narration given in the above statement the general manager is of the view that too much layer of manager will hamper the decision making and effective delegation of work.
So, after a detailed study of manager’s role and responsibility at the level he decided to downsize the structure from 10 managers to 3 managers who will report to him for making effective decisions.
He has delegated power to the new managers and by doing so it has reduced the burden of the Joe. By doing this the organisation objectives and goals can be met at the targeted time.
Answer:
d. the complexity of the product.
Explanation:
Marketing can be defined as the process of developing promotional techniques and sales strategies by a firm, so as to enhance the availability of goods and services to meet the needs of the end users or consumers through advertising and market research. The pre-service strategies includes identifying the following target market, design, branding, market research. Thus, it comprises of all the activities such as, identifying, anticipating set of medium and processes for creating, promoting, delivering, and exchanging goods and services that has value for customers. It typically, involves understanding customer needs, building and maintaining healthy relationships with them in order to scale up your business.
Personal selling also known as face-to-face selling can be defined as a sales technique or strategy in which the salesperson meets with the potential buyer (customer) for the sole purpose of convincing him or her to buy a product.
For Michael, personal selling works better than other forms of promotion because of the complexity of the product i.e high technicalities associated with the product. The product Michael are highly technical and as such would require guidance or explanation on how to safely use them.
